Do You Still Need a Website in 2026?

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team tackle a deceptively simple question: do you still need a website in 2026? Starting from the recurring industry claim that "the web is dead," they explore how the web has evolved through the rise of apps, AI chatbots, and social platforms, and why the answer almost always ends up being "it depends." Tune in for an engaging discussion on how websites remain relevant and what it means for content creation and discovery.

Episode transcript → https://goo.gle/sotr103-transcript

Listen to more Search Off the Record → https://goo.gle/sotr-yt 

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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Speakers: Martin Splitt, Gary Illyes