39. Alexander Osterwalder - The Era Business Model Innovation

Dr. Alexander Osterwalder is one of the world's most influential thinkers in strategy and innovation. A Swiss entrepreneur, author, and speaker, he is best known as the co-creator of the Business Model Canvas — a deceptively simple one-page tool that has been adopted by millions of practitioners across the globe, from early-stage startups to Fortune 500 companies including Mastercard, Nestlé, Coca-Cola, and Microsoft. Ranked consistently in the top 10 of the Thinkers50 list of management thinkers worldwide, Alex holds the Thinkers50 Strategy Award and the European Union's inaugural Innovation Luminary Award.

He is the founder and CEO of Strategyzer, a platform that provides organisations with the tools, courses, and frameworks to systematically build new growth engines and more powerful business models. His books — including Business Model Generation, Value Proposition Design, Testing Business Ideas, and The Invincible Company — have collectively sold millions of copies in nearly 40 languages.

Alex's mission is to make innovation more scientific and less random, helping leaders move beyond collecting ideas to actually measuring and delivering innovation value at scale.