In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter.
We discuss:
- [0:52] What Overtime is about and how they created it.
- [3:00] Investing time in gaming groups, and promoting the game nationally and internationally.
- [5:22] Using local playtests to collect emails and feedback
- [11:00] Sharing images of the playtests as social media marketing strategy.
- [13:00] Launch day: Facebook groups posting approach
- [16:15] Live campaign ads and “guerrilla marketing” strategy on live events.
- [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members.
- [22:56] Why they didn’t invest a lot on ads throughout the campaign
- [22:56] The new game they’re working on
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS
Website: https://dazboggames.com/
Facebook: https://www.facebook.com/dazboggames/
Instagram: https://www.instagram.com/dazboggames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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