Part 1: Get Strategic with Your Online Presence: What is a Content Creation System? (Ep #16)

2022-10-26

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With so many hats to juggle as a wedding business owner, it can be very hard to make space in our busy schedules to create consistently high value content to attract and nurture our target wedding audience. But with the right know how and processes in place in your business, you can follow a repeatable system that enables you to bulk create all of your monthly (or bi-monthly) social media, search engine & community group posts, from from written website blog. Want to know how? Well over the next few podcast...

But with the right know how and processes in place in your business, you can follow a repeatable system that enables you to bulk create all of your monthly (or bi-monthly) social media, search engine & community group posts, from from written website blog.

Want to know how?

Well over the next few podcast episodes, I will be taking you through the step by step theory and activities to make this happen in your wedding business!

Activity Questions:

For the wedding community you want to serve, write down the answers the following questions:

What is important to them regarding the environment, social background, particular traditions, the culture they are part of?

What type of career do they have?

What annual salary range do they sit in?

What are their family commitments?

How much free time do they have?

What are their hobbies and passions?

Who are they influenced by in regards to purchasing decisions?

What values do they have around spending money?

What existing knowledge will they have about your area of wedding expertise?

How do they use social media and what platforms are they most present on?

What are their pain points when it comes to planning their wedding?

What are non negotiables for them when planning their wedding?

Where will they go to validate you as a wedding supplier? Ie. Facebook/ Google My Business/ Google Search/ Wedding Directories/ Your Website/ Linked in/ Instagram/ Pinterest/ work of mouth/ etc.

The answers you write down to these questions will then help you endlessly with what sort of content to create to attract, nurture and close a wedding sale or booking.

Resources:

- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule.

- Visit my Website https://www.weddingbusinessgrowthcoach.com

- Follow me on Instagram @weddingbusinessgrowthcoach

- Follow me on Facebook Wedding Business Growth Coach

- Subscribe to my YouTube Channel Wedding Business Growth Coach

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