This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
Whiskey Quickie: Whiskey JYPSI Explorer Bourbon Review
TWiB: Wild Turkey VIsitor Center is Open, Maker's Mark x TravisMathew New Golf Shoes, Prairie, American Solera, and Pursuit New Beer
461 - A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork
Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review
TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th
460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review
TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye
Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review
TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate
458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek
Whiskey Quickie: Jack Daniel's 12 Year Batch 2 Tennessee Whiskey Review
TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases!
457 - The Epic Hunt for Dusty Booze with Aaron Goldfarb
Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review
Behind The Pursuit: How To Choose a Distributor
456 - Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92
Whiskey Quickie: Chattanooga Whiskey White Port Cask Finished Review
TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle
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