Branding as a PM: Less Logos, More Proof

Summary:
In this episode, Naya redefines what personal branding means for product managers and creatives. It’s not about logos or aesthetics — it’s about proof. She shares how documenting in real time, building in public, and aligning every creative outlet to a purpose has shaped her brand as a product builder.

Key Takeaways:

• Branding = the proof you leave behind.

• Progress > perfection.

• Build a brand that functions, not just exists.

• Every piece of work you share is a micro-proof.

  Timestamps:

  • 00:00 – 01:10 → The question: “If your brand disappeared tomorrow, what proof would remain?”

  • 01:10 – 02:45 → Why branding isn’t design, it’s data.

  • 02:45 – 03:20 → Early lessons from documenting in public.

  • 03:20 – 04:15 → Proof is the new branding.

  • 04:15 – 05:30 → Build in public: why people connect with progress.

  • 05:30 – 05:45 → Make your brand functional.

  • 05:45 – 06:30 → You don’t need a rebrand, you need a record.

  • 06:30 – 07:00 → Final thoughts + CTA.