How to Make Automated Marketing Feel Human | Bathroom Break #93

2026-02-02

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Most marketing automations technically work…and still quietly fail. Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human. They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results. Plus, what’s the difference between schedule sending at 10:00 vs. 10:14? Turns out, it’s the...

Most marketing automations technically work…and still quietly fail.

Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human.

They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results.

Plus, what’s the difference between schedule sending at 10:00 vs. 10:14? Turns out, it’s the difference between background noise and getting noticed.

If your automations feel invisible, ignored, or robotic, this episode shows how to make them feel alive again.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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