Frames of Fandom with Robert Kozinets

Professor of Journalism at USC Annenberg, Robert Kozinets, and Henry Jenkins speak with us about their ongoing book series Frames of Fandom. Both authors explore how they met, their ever-evolving work in fan studies, and what inspired them to create a 16-book series. Both scholars discuss the complexity of fandom as it intersects with consumer culture and subcultures. They even ask if fandom itself can be considered a subculture or something akin to religion! The conversation ends with a discussion of accessibility to academic texts, their choice of writing personal ethnographies throughout the books, and the future of the book series.   

Here are some of the references from this episode, for those who want to dig a little deeper:

Academic/Educational readings and resources:

• Frames of Fandom book series [Amazon Link]
• Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research
• Influencers and Creators Business, Culture and Practice
• Convergence Culture
• Convergence Culture Consortium
• Textual Poachers

People & Places:

• Led Zeppelin
• Camille Bacon-Smith
• Constance Penley
• Eric Arthur von Hippel
• Rogers Centre 
• Disneyland
  • Haunted Mansion
• Jonas Brothers
• George Lucas
• Pop Mart
• JK Rowling
• Daniel Miller
• Michael Baxandall
• Angela McRobbie 

Media:

• 2025 MLB World Series 
• 1993 World Series
• CFL
• MLB
• Super Bowl LIX
• Labubu
• Reddit
• Facebook
• Star Trek
• Aurora monster models [Article on toys]
• Dark Shadows
• Universal Monster Films
• Famous Monsters of Filmland
• Marvel Cinematic Universe (MCU) 
• Strange Sports Stories [Article on the comic series]
• Space Jam (1996)
• Space Jam: A New Legacy
• Harry Potter
• HBO
• Magic The Gathering
• Monster Hunter
• Fortnite
• Dragon Ball 
• Ford Mustang
• Disney Bounding [Blog Guide]

––––––––––––––––––––––––––––––

Share your thoughts via Twitter with Henry, Colin and the How Do You Like It So Far? account! You can also email us at howdoyoulikeitsofarpodcast@gmail.com.

Music:
“In Time” by Dylan Emmett and “Spaceship” by Lesion X.
In Time (Instrumental) by Dylan Emmet https://soundcloud.com/dylanemmet
Spaceship by Lesion X https://soundcloud.com/lesionxbeats
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://bit.ly/in-time-instrumental
Free Download / Stream: https://bit.ly/lesion-x-spaceship
Music promoted by Audio Library https://youtu.be/AzYoVrMLa1Q
––––––––––––––––––––––––––––––