#7 - Jordy Kay - How the Humble Potato Peel Sparked a Circular Revolution at Great Wrap

Episode 7: Show Notes

We’ve all seen the horrible images showing the effect of plastic on our sealife. Today’s guest, Jordy Kay, tells the story of how he is working to introduce innovation to the plastic industry with a vision to change the global approach. Tune in to hear the story of how he and his wife met and started Great Wrap, and  their mission statement to reimagine today’s materials to solve tomorrow’s problems through providing biodegradable clingwrap for home and catering wrap for hospitality. Jordy shares the story of the company’s growth and the development of their unique product, encouraging listeners to get involved in any way they can if they are passionate about building a better world. Join us today to hear more! 

Key Points From This Episode:

• An introduction to today’s guest, Jordy Kay, and his story. 
• The story of how he and his wife started Great Wrap together and built their business. 
• The innovation he observed in other industries that was missing in plastic.
• How he met his wife, fell in love, and started a company. 
• Jordy tells us about Great Wrap, the purpose and mission of the organization.
• Great Wrap’s purpose: to reimagine today’s materials to solve tomorrow’s problems.
• Which products they are providing: cling wrap for home, and catering wrap for hospitality.
• How their employees have grown from two to 30 in just a few months.
• The three capital raises they have done this year alone to facilitate their rapid growth. 
• How the plastic is completely biodegradable and will degrade within 30 days in the ocean.
• Their vision not to create an alternative, but to knock it out of the park and change the world.
• Expanding to different countries to focus on local solutions, using local waste, and landing up on a local compost pile.
• Jordy encourages listeners to apply for a job at Great Wrap.
• If you’re a business, Jordy encourages you to reach out and collaborate.
• The community-based focus that Jordy has and why he invites listeners to get involved.

Quotable Quotes

“At the vineyard I took a real keen interest in the way that nature can express itself through a vine. Making wine’s quite an artistic thing, but also it is science, and it’s this beautiful hybrid of the two and I took a real fascination in that.” — @jordykayGW [0:02:40]

“All of these industries around us like energy, transport, agriculture, construction, they’re all changing really rapidly. We’re all going to drive an Easycar ten years from now and we might even get to Mars in our lifetime. There’s a crazy amount of innovation in various industries, but plastic? It was just disgusting, the lack of innovation.” — @jordykayGW [0:09:12]

“We knew that we wanted to make products from food waste. We knew that in Australia there’s over one million tonnes of food waste that goes to landfill.” — @jordykayGW [0:15:05]

“Our purpose is to reimagine today’s materials to solve tomorrow’s problems. That’s what we stand for.” — @jordykayGW [0:17:02]

Links Mentioned in Today’s Episode:

Great Wrap
Jordy Kay on Twitter
Jordy Kay on LinkedIn
Sustainable Digitalisation Project
Circulist

Host Nick Gonios
Producer Jim Lounsb