Nicholai Allen Fled a Wildfire Then Became a Firefighter and Invented This

Nicholai Allen shares his journey from suburban dad to certified wildland firefighter and entrepreneur. After experiencing the 2018 Woolsey Fire firsthand, he developed Safe Soss—an affordable wildfire prevention system now available at Lowe's. This conversation explores the science behind fire-resistant coatings, the reality of fighting wildfires, and how homeowners can protect their property without massive renovation costs.

Key Topics

The 2018 Woolsey Fire evacuation experience that sparked Safe Soss's creation. Why existing wildfire protection products didn't exist for homeowners. Becoming a certified wildland firefighter to understand the problem firsthand. The chemistry challenge: removing toxic fluorine and creating non-toxic fire retardant formulas. Windborne embers as the leading cause of home loss during wildfires. 

The Safe Soss product suite: spray coating, ember screens, and radiant heat shields. Making wildfire protection accessible for under $500 instead of $80,000+ in home renovations. Getting into Lowe's and scaling distribution nationwide. Lessons on entrepreneurship, perseverance, and creating opportunity for others.

About Safe Soss

Safe Soss (S.O.S.S. - Scientifically achieved fire elimination by science of safety systems) offers affordable wildfire protection tools for homeowners in fire-prone areas. The products create a base layer of defense through fire-resistant coatings, ember protection, and radiant heat shields.

Where to Find

Website: https://safesoss.com
Available at Lowe's nationwide

Guest Background

Nicholai Allen is a certified wildland firefighter and entrepreneur focused on innovative fire safety technology. He also represents Maus, a Swedish fire suppression technology for lithium-ion battery fires, also available at Lowe's.