At the end of 2018, Connie Chan of Andreesen Horowitz, wrote about how podcasts in China monetize. However, what she calls podcasts aren't really what we call podcasts: they're more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn't mean there aren't content creators following the "traditional" podcasting model.
To talk about this, we're joined this week by Rio Zhan, early stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China's content models have evolved away from the open web.
Key questions
Why is the China market different for audio content? Why is the open web almost non-existent in China? What role does culture play in creating acceptance of paying for content? How might Facebook's Libra enable monetization for Western podcasts?Links
Crazy Capital (in Chinese) Outgrowing Advertising: Multimodal Business Models as a Product Strategy The Dark Forest Theory of the Internet WeChat Conference: CHina CHat 2019! Become a member of TechNode SquaredGuest
Rio Zhan, @RioJotHosts
John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannelEditor
Peter IsachenkoPodcast information
iTunes Spotify RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 389: Just how much tech is in China's health code?
88: Coronavirus & China tech: Winners and losers
87: China tech through the lens of Bytedance
86: China's social credit system: Everything you know is wrong with Kendra Schaefer
85: Private traffic in China — Taking back the power from platforms
84: Facebook's Libra and China's Central Bank with Zennon Kapron
82: Tech conferences in China
81: The new new retail with Michael Norris
80: Libra lessons from WeChat and QQ
79: Facial recognition, AI, and privacy in China with Zen Soo
78: Hot take—Huawei after Google
77: Peer-to-peer lending in China—Tech-driven shadow banking with Andrew Polk
76: US vs China—AI asymmetries with Jeffrey Ding
75: Pinduoduo's free cash flow problem with James Hull
74: Bitmain, Bitcoin Cash, and the future of crypto with Nishant Sharma
73: Mobility's maturation and misery: One ofo doesn't ruin everything
72: Gaming regulation rectification with Daniel Ahmad
71: The Chinese takeover of the Indian app ecosystem with Shadma Shaikh
70: WeChat vs TikTok: China's Stories
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