What’s the point of targeting?

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Brand Strategist) and Shelby Haslam (Head of Brand & Strategy) explore what is the point of audience targeting.

The outdoor advertising market poised to eclipse newspapers in 2020. Billboard and bus-stop spending grow as other traditional media cede ground to Facebook and GoogleIn marketing, the Mobas team discuss how and why businesses should segment their audiences and why there is still some value in 'catch-all' marketing.