Episode 4: On ”Value” - what your prospective clients find ”valuable”

A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7. What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.