Why I left College S&C for Corporate
Cheeky Mid Weeky

Why I left College S&C for Corporate

E 2025-12-10
Former college strength coach Ian Samuels shares his journey from NCAA football to corporate performance coaching at a major tech company. Discover why strength and conditioning professionals are making the transition to corporate wellness and how to break into this growing field.In this episode, Ian discusses the dysfunction in college strength and conditioning culture, from desk-guarding to unsustainable work hours. Learn how corporate performance coaching applies the same principles as athletic training—just w...
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