Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

2026-07-07

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In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools f...

Listen to the full episode to hear:

Why creating 12–20 intentional blog posts can outperform constantly publishing new content
How to repurpose long-form content into emails, social posts, collaborations, and sales assets
The biggest mistake entrepreneurs make with content marketing — and what to focus on instead
Why repetition and clear messaging help you become known for your expertise faster
How creating content helps refine your offers, messaging, and overall business strategy

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