Building a Purpose-Driven Product After 40 with Liat Kaplan – Ep.357

What happens when a high-achieving corporate leader realizes her legacy must be about more than titles, promotions, and golden handcuffs? In this episode of Wickedly Smart Women, host Anjel B. Hartwell welcomes Liat Kaplan, a global product innovation leader turned founder and CEO, to explore what it truly takes to leave corporate life, trust your inner conviction, and build something that matters.

If you are a woman standing at the edge of change, questioning whether it's "too late" to start something meaningful, this conversation will remind you that your most important work may still be ahead of you.

What You Will Learn:

How personal conviction becomes essential when stepping away from corporate identity and external validation.

Why clarity around purpose matters more than having everything figured out before starting.

What it truly means to take a leap later in life and why age can be an advantage, not a limitation.

How releasing fear of judgment creates freedom and sharper focus on what actually matters.

What surprises many founders when they leave corporate structure behind.

How passion and impact fuel resilience during the entrepreneurial journey.

Why building a product-based business requires patience, long timelines, and strategic planning.

What to consider when funding a startup, especially the importance of aligned and supportive investors.

How innovation can be shaped by curiosity rather than rigid corporate processes.

Why real-world problems and lived experiences often spark the most powerful business ideas.

How technology can empower people to make informed, self-directed choices.

Why safety, awareness, and informed decision-making are key components of modern leadership and legacy.

How letting go of unnecessary processes can reignite creativity and love for one's work.

Why legacy is often defined by contribution and impact rather than titles or income.

How building something meaningful often requires balancing intuition with discipline.

Connect with Liat Kaplan

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