From Wall Street to 8-Figures: What 3 Burnouts Taught Her About Building Sustainably

2026-06-02

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Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently? In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Fra...

Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently?

In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to her knees again. The takeaway isn't grit. It isn't quitting. It's something Julie calls evolution and it's the framework most high-achieving women never get taught.

This isn't about hustle, balance, or finding your why. It's a brutally honest breakdown of what high-functioning burnout actually looks like at the 7- and 8-figure mark, why the same pattern that builds your success eventually breaks you, and how to evolve past the cycle so you stop ending up in the same place at every new level.

Time Stamps:

00:59 The childhood imprint that built an 8-figure business and broke it

05:45 Wall Street, tumors at 28, and the body's verdict

13:10 The 2-path trap: why pushing through OR quitting both fail

20:45 Why clunkiness is a season change, not a failure to optimize

28:40 The match-my-salary moment her therapist shut down

33:22 Safety, surrender, and a new relationship to money

38:18 The metaphor that broke her thinking about money's source

43:30 Going all-in vs. knowing when to evolve

Resources + Links:

Pre-Order The Freedom-Based Business Method.

Follow Julie on Instagram