How to Use AI Without Sounding Like a Robot — The SAG Method

2025-12-10

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AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.🎧 What you’ll get from this episode:A simple formula to review AI contentHow to train AI to learn your voice & tone...

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

A simple formula to review AI content
How to train AI to learn your voice & tone
Why personal experience makes your content pop
How to turn AI scripts into authentic videos
Tools and tips to level up your ideation process

🕒 Timestamps

00:01 – AI is everywhere, but how can you make it sound more natural and human?
00:41 – Use AI to highlight your human intelligence and create real connection.
01:34 – How to prompt ChatGPT effectively: start by telling it who you are.
02:18 – Set your tone: professional, breezy, and avoid puns if that’s not your style.
02:42 – Feed AI your personal content (website, social media, etc.) so it learns your voice.
03:26 – Introducing the SAG formula:
04:13 – Review and select AI-generated content ideas that feel right to you.
04:57 – Ask AI to write scripts—but always revise with your human touch.
05:31 – Add personal stories and experience to make content more authentic and trustworthy.
06:10 – How to prepare your video script: use a teleprompter or sticky notes.
06:28 – AI can help when you’re burned out—but don’t forget the human element.
06:55 – Call to action: What AI tools do you use? Drop a comment and share!
07:13 – Connect with Kim: follow on Instagram, LinkedIn, listen to her podcast, and grab the free guide.