Influencing the future - How BBTV leverages the creator economy for positive change

With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell sits down with Shahrzad Rafati, Founder & CEO of Broadband TV Corp. (BBTV). BBTV is a media-tech company that is advancing the world by helping creators succeed. With over 35 million pieces of content in its purview, BBTV is the second-largest video property worldwide for unique viewers, following only Google. Russell and Shahrzad discuss the upsurge of the creator economy and how BBTV is empowering subject matter experts to create valuable content and develop strong partnerships. Video content is changing the way we live, learn and shop online.

After this episode, you’ll learn:

• Why it’s time for Canadian businesses to embrace collaborating with subject matter expert content creators
• What BBTV is doing to enable under-represented Canadian voices to reach a global audience
• How BBTV’s quadruple bottom line business model enables a higher-performing organization
• How Canada’s multicultural atmosphere fosters powerful leaders
• The future of content – how advancements in AI are transforming the content landscape

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