How GenAI and AI Agents are Reshaping the World — Eduardo Ordax (AWS, GenAI Leader)

2025-07-29

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AI is moving fast — but the real story isn’t just about new models. It’s how they’re starting to think, act, and reshape the world around us. Joining me today is Eduardo Ordax — Principal Go-To-Market Lead for Generative AI at AWS across EMEA. He works with some of the world’s largest organisations — and he’s one of the few people with a front-row seat to what’s actually working behind the scenes.In this episode, we uncover:The AI talent wars — from $100M offers at Meta to smart internal upskillingW...

AI is moving fast — but the real story isn’t just about new models. It’s how they’re starting to think, act, and reshape the world around us.

Joining me today is Eduardo Ordax — Principal Go-To-Market Lead for Generative AI at AWS across EMEA. He works with some of the world’s largest organisations — and he’s one of the few people with a front-row seat to what’s actually working behind the scenes.

In this episode, we uncover:

The AI talent wars — from $100M offers at Meta to smart internal upskilling
Why agentic AI + partial autonomy are already transforming how teams operate
Where most companies go wrong with GenAI strategy, infra, and ROI
How solo builders, open models & vibe coders are reshaping software
The skills that matter most — for today and the next generation

Whether you’re a founder, developer, investor — or just trying to understand where the future is heading — this conversation is fast-paced, fact-driven, and full of real insights.

As a quick disclaimer before we start: Eduardo and I both work at AWS in AI-related roles. Everything shared in this episode reflects our personal views, not those of the company.

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I’m your host, Tatjana Pandurevic.
Let’s dive in.

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Connect with Eduardo:
LinkedIn: https://www.linkedin.com/in/eordax/