The Negotiation Ecosystem
Media Sales Mastery

The Negotiation Ecosystem

2026-02-13
What really drives negotiation decisions in media deals? In this episode, we take you behind the curtain with Linda Worthington, CEO and Director of Max Dragon Technology, and a seasoned media executive with roles spanning multiple mediums and countries.  We dig into the psychology, power dynamics, stakeholder motivations, and tactical plays that shape how deals get done.  If you’ve ever wanted to understand the real forces at play in a complex media negotiation; and walk away with practical moves to ...
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