Greg Chait: Founder of The Elder Statesman – Cashmere, Colour, Craftsmanship, & Playful Luxury

2026-01-14

Download

The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative philosophy. From early exposure to fashion to stumbling upon the identity that would define his brand, he reflects on living many lives before f...

The conversation explores colour theory, self-expression, and becoming the first to put tie dye on cashmere, a move that reshaped perceptions of luxury as something playful, cosy, and deeply personal. Greg breaks down the evolution from blankets to ready-to-wear knitwear, expanding into womenswear, designing retail experiences, and building a brand with soul. They discuss value alignment, creative collaborations, customers turned partners, and the balance between being an artist and an operator. Along the way, Greg opens up about empathy, therapy, emotional overload, and how becoming a father reshaped his perspective on leadership and life.

Filmed at Casa Cipriani New York’s Premier River View Suite.

Chapters:

(00:00) Intro ✨

(00:40) Colton 👤✨

(01:26) Positive Luxury 🌿💎

(02:25) The Origin Story 📖✨

(03:50) First Exposure To Fashion 👗✨

(04:31) Discovering Number Nine 🔍9️⃣

(05:50) Being Gifted The First Cashmere Blanket 🎁🧣

(07:26) “It’s All About The Yarn” 🧶🎯

(08:23) Colour & Expression 🎨💬

(08:36) Close To Loro Piana 🤝🏻💎