Fly By Jing on Owning Your Aisle

Jing Gao grew up in Sichuan, bounced through Canada, landed in Shanghai, and revolutionized the hot sauce aisle at Walmart. Her brand, Fly By Jing, went from a Kickstarter she was terrified to launch to a 10x business overnight thanks to a New York Times article she didn't even know she was being interviewed for. Along the way, she ran underground supper clubs, trained under one of China's top chefs, and made a convincing argument that chili crisp goes on vanilla ice cream. 

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