What happened to ‘wild’ press trips? PRWeek podcast

How have press trips changed in recent years, and how can they be improved? PRWeek’s latest podcast takes a look.

The latest episode of Beyond the Noise features Grace Parker, senior partner at Finn Partners, and Heather Delaney, MD and founder of tech comms specialist Gallium Ventures.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s podcast looks at whether press trips have increased or declined in importance in recent years, and how they have changed.

Talking to PRWeek UK editor John Harrington, the guests discuss whether it is more difficult now to get journalists to attend press trips.

The issue of expectations around coverage is examined, and the duo discuss how, if at all, journalists and influencers should attend the same trips.

Delaney and Parker also reveal their own press trip ‘horror stories’ and offer top tips for getting them right.

Do you have any press release horror stories or unusual moments that you would like to share with PRWeek? Comments can be published anonymously. Email john.harrington@haymarket.com.

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