Whether your art is in music or some other realm, leveraging your email list is paramount. Email marketing is a topic near and dear to my heart.
Once you have an established email list, the easiest way to leverage it is by sending regular emails to subscribers. They are your supporters, after all. Begin by considering how often you will send emails. In my experience, this can be a challenging commitment to meet, but you can change the frequency if you initially over commit. Consistency is key. Subscribers will lose interest in you and possibly even forget about you if your emails are irregular or infrequent.
This episode covers getting started, planning ahead with an editorial content calendar, email topic examples, the anatomy of newsletter emails, why email works so well for creating deep connection with supporters, the peril of relying on social media alone, how your email list can help you make money, ConvertKit as an email platform for audience building, and more.
Please enjoy this episode on Apple Podcasts, Spotify, and wherever podcasts are found.
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This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
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Mentions and Related EpisodesEditorial content calendar template
ConvertKit
Contact Robonzo at The Unstarving Musician
Build an Email List, Build a Fan Base, Make Money with Your Art
ResourcesThe Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
More Resources for musicians
Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
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300 Find New Fans And Supporters Via Podcast Guest Appearances
299 Selling Band Merch, Music, And VIP Packs To Deepen Fan Relationships
298 How Musicians Can Create Gigs
296 Julia A. Miller, Delmark Records – The Evolution of Delmark's Business Model, How Labels Can Serve As Business Partners To Musicians, And Practical Advice For Leveraging Your Record Label
295 Tracee Perrin – The Evolution Of Her New Single (Poison In The Water), Nashville's Population Explosion, So Far Sounds, Self Care For The Voice, Musical Theater, 2024 Release Plans & Strategy
294 Athxna – Upcoming Releases & Recording Projects, Signing A New Sync Contract, Working In The Music Business, Moving To Nashville, The Blues Music Dilemma, Style Influences, Social Media Strategy
293 Ady Parzentny – Home Recording, Production Mentoring, Morocco, Ady's YouTube Channel, History of Mobile Recording, Arc of a Recording Career, Social Inequality and Misconceptions
292 Terry Carleton – Remixing Vince Guaraldi Peanuts Cartoon Soundtracks, Bones & Knives Recording Studios, Meeting the Mendelson's, and the Arc Of Terry's Music Career
291 Jennifer Roig Francoli – Making Great Music with Ease, Alexander Technique, Getting Stuck, Performance Anxiety, Thinking Less, Over-Doing
290 Lars Deutsch – Boum Dans L’Espace, Collecting Sounds, Retro Sci-Fi, the Slightly Out of Tune, Storytelling Effect of Weirdness & Humor, AI in Music, Thinking Less
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284 JR Richards – Dishwalla, His Tenth Album Forthcoming, Email Marketing, List Building, E-Commerce, Touring, Adapting To Changes In The Music Business, Spotify Discovery Mode
283 Susan Rogers – The Neuroscience Of Music Preferences, Prince, Analyzing The Techniques Of Frank Sinatra, The Progression of Production Approaches, Leaving The Music Business For Academia, Workin
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