The Aftermath - The Rise and Fall of Crystal Pepsi

New Guest Expert! On this week’s Aftermath, Rebecca revisits the rise and fall of Crystal Pepsi with Professor Ernest Baskin. Chair of the Food, Pharma and Healthcare Department at Saint Joseph’s University, Ernest shares some fascinating insights about the world of consumer market research, advertising and distribution tactics. Afterward, Patreon subscribers can join the post-interview discussion and revisit the board with Fact Checker Faryn Einhorn and Producer Clayton Early. Not part of the Patreon family yet? Click below and join us!

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