Screens That Sell: The Digital Out-of-Home Advertising Revolution with Barry Frey

Digital out-of-home advertising is evolving fast, and Barry Frey, President & CEO of the DPAA, is helping lead the charge. On this episode of All Business with Jeffrey Hayzlett, Jeffrey and Barry dive into how billboards and place-based screens are transforming into dynamic, data-driven media platforms.

Barry shares insights from a career spent launching global networks and driving media innovation from working alongside Ted Turner to leading the digital transformation of one of advertising’s oldest channels. The conversation explores how digital screens, programmatic buying, mobile data, and AI are reshaping the industry, giving brands the power to target audiences in real time and connect with consumers along their daily journey.

From retail media opportunities to the role of autonomous vehicles and emerging technologies, Barry explains why digital out-of-home is becoming a powerful and measurable part of the modern omni-channel marketing mix.

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