Your Values Aren’t What You Think They Are

This week on Becoming You, your host Suzy Welch takes a step back to answer a question that is central to the podcast and the Becoming You methodology: what even are values? Values are one of the three core data sets at the heart of the Becoming You methodology, alongside interests and aptitudes, but Suzy's research shows that only 17% of people actually understand what values are — and just 7% know their own. So before going any further with the series, this episode is a full reset: a deep dive into what values actually mean.

Suzy lays out the real definition — values are the deeply held beliefs that drive our choices, not to be confused with virtues, the things we all agree are simply good to have — and then puts that definition to the test by reacting in real time to a lineup of well-known voices weighing in on values, including Mark Manson, Ellen DeGeneres, Matthew McConaughey, Jay Shetty, and Gary Vee. Along the way, Suzy separates genuine values from virtues, life advice, and personality traits, and introduces her own framework, the Values Bridge, along with the "four horsemen of values destruction" that keep people from living the values they actually hold.

She also answers one of the questions she gets asked most often: can your values change? Suzy explains why the answer is more nuanced than most people think — and what it takes to actually uncover your own value hierarchy.

With this foundation in place, Suzy sets up what's coming next: a full series working through each of the 16 values in the Welch Bristol Values Inventory, one by one.

Ready to know yourself better? Start here, with The Values Bridge.

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