Breaking the Wealth Rules: Crissi Cole on Ditching Budgets and Building Real Financial Freedom

In the latest episode of Digital Banking Podcast, host Josh DeTar, Vice President of Sales & Marketing at Tyfone, welcomed Crissi Cole, Founder and CEO at Penny Finance Inc. The episode centered around the real barriers to financial health and the need for more personal, judgment-free financial guidance.

Crissi argued that traditional budgeting tools and advice often fall short because they ignore each person’s unique goals and circumstances. She explained that most people struggle with money not because they lack discipline, but because the “trade secrets” of wealth management rarely reach them. Crissi shared how many financial lessons remain locked behind closed doors, and how shame and confusion keep people from seeking help. She emphasized that building wealth is less about rigid rules and more about aligning daily choices with personal goals, especially as those goals shift through life.

Josh and Crissi explored the role of community financial institutions in closing this knowledge gap. They discussed how credit unions and community banks can offer better support by focusing on education, digital access, and understanding members’ true objectives—rather than pushing one-size-fits-all budgets. The episode made a clear case for rethinking how banks help people build real financial security.