Valeria Lipovetsky signed a prenup at 21 and navigated an 18-year age-gap marriage. She reveals how she turned her real-life story into content, building a media empire reaching over 150M people each month.
Maggie and Valeria explore how early conversations around marriage, money, and independence shaped the way Valeria built her career - and ultimately led to the creation of Creator Method, her framework for helping creators turn content into sustainable businesses. Valeria breaks down what successful creators do differently to last long-term: using vulnerability with intention, navigating public judgement, and growing with the support of their community. She also reflects on how failure, missteps, and knowing when to pivot played a key role in everything she’s built.
Timestamps:
00:00:00 Intro
00:01:58 How Valeria Reached 150M+ People a Month
00:02:30 “I Had a Fear of Attention Growing Up”
00:03:34 Growing Up Between Russia & Canada With A Powerful Mum
00:04:52 Modelling Around the World at Just 16
00:06:02 Getting Married at 20: How I Met My Husband
00:07:35 “Your Life Is Your Art” The Mindset That Changed Everything
00:09:35 The Moment $10K Turned My Content Into a Business
00:11:40 I Had No Idea How Talented I Was
00:13:57 How Creators Build a Real Bond With Their Community
00:15:40 It Took Me 7 Years to Call Myself an Entrepreneur
00:16:37 When to Pivot: What the Kardashians Get Right
00:19:09 Why I Wanted to Start My Own Businesses
00:20:17 Why I Celebrate Failure (With Champagne)
00:21:50 What Posting Online Taught Me About Myself
00:22:30 Why I Chose to Go Back to Content Creation
00:23:24 Is There Something Deeper Driving You?
00:26:04 Being Compared to Tony Robbins & Creating The Creator Method
00:30:13 What Actually Makes a Creator Stand Out Today
00:32:22 The Future of the Creator Economy
00:33:38 Beehiiv Ad
00:35:00 My Framework for Starting Over
00:35:21 How to Start When You Have a Business Idea
00:36:13 Maggie’s Biggest Regret
00:36:57 Why Your 20s Aren’t Just About Making Mistakes
00:38:58 Our Marriage Dynamic Today
00:40:07 What Really Happens in an Age-Gap Relationship
00:41:45 “I Want My Husband to Lead”
00:43:17 Power, Decisions & Equality in Our Marriage
00:45:58 Disagreeing in Public & Handling Criticism
00:48:18 The Unspoken Rules That Hold Our Marriage Together
00:49:31 Signing a Prenup at 21: My Experience
00:52:14 How I Feel About Our Prenup 14 Years Later
00:56:05 How We Think About Money as a Couple
00:57:20 Taking Big Financial Risks (Without Being a Finance Expert)
00:58:57 The Last Thing I Put on My Credit Card
00:59:31 More Followers or Higher Engagement?
00:59:42 Instagram, YouTube, or Podcast? Pick One
01:00:10 How Many Photos Are on My Phone?
01:01:45 Canada or the US?
01:01:50 If I Had to Name This Season of My Life…
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Episode Sponsor:
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Follow Valeria Lipovetsky:
Instagram: https://www.instagram.com/valerialipovetsky
Website: https://valeriainc.com/
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