”Podcast Growth Isn’t Magic—My Real Journey Through Struggle and Breakthroughs”— Anthony Weaver | Ep 111

If you want a real look at how a seasoned podcaster builds a show that lasts, this episode is for you. I sat down with Anthony Weaver, host of About That Wallet, and pulled back the curtain on his five-year journey helping the sandwich generation talk about—and enjoy—their money. You’ll hear how Anthony went from recording with a phone at his kitchen table to juggling video, live shows, and multiple income streams, all while staying close to his listeners’ needs.

Key takeaways you’ll walk away with: how to thoughtfully monetize your podcast with sponsored episodes, business cards, and merch; and how the right workflow (from AI tools to editing systems) can help you publish consistently without burning out or overspending. Plus, you’ll discover Anthony’s approach to networking and using conferences to connect with both guests and listeners. If you’ve ever wondered how to grow your podcast without losing the personal touch, you’ll find practical steps here. Enjoy the story—and some ideas you’ll want to try right away.

Connect With Anthony Weaver
Website: https://aboutthatwallet.com
Newsletter: https://aboutthatwallet.com/newsletter
Merch Store: https://aboutthatwallet.com/store

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Chapters

00:00 Meet Anthony Weaver
00:15 Why a Podcast About Money
00:34 Choosing the Podcast Name
00:45 Audio vs. Video Journey
01:54 First Episode Memories
02:54 Workflow Behind the Podcast
08:12 Editing, AI Tools, and Costs
13:25 Video Creation and Promotion
17:07 Using Opus Clip and AI
19:38 Streamyard, Riverside, and Friction
20:35 Booking Guests and Staying Consistent
22:50 Solo Episodes vs. Interviews
24:12 Growth Strategies: Early Days
25:29 Using Pins, Cards, and Conferences
28:31 Upgrading Marketing Materials
30:17 Podcast as a Business Booster
32:07 Making the Show a Resource
33:39 Monetization: Income Streams
44:48 Sponsored Episodes Explained
46:56 Pitching and Partnering Locally
49:45 Niche Podcasts and Community
52:13 First Steps for New Podcasters
54:55 Where to Find About That Wallet
55:43 Wrap-Up and Final Thoughts