188. From Amazon Seller to Profit Machine with Andrew Maff

In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Andrew Maff, founder and CEO of BlueTuskr. Andrew has worked inside ecommerce brands and now leads a team that supports them across ads, SEO, Amazon strategy, and more.

Eitan and Andrew talk about why relying on one sales channel, especially Amazon, can put a brand at risk. Andrew explains how to diversify in small steps, how to test demand before building a full website, and how to use SEO to bring in traffic that Amazon rewards.

They also get into rising ad costs, how real shoppers move across platforms, and why a top down view of performance makes more sense than chasing ROAS in each channel.

Andrew closes with advice for Q4 and beyond. He shares how to keep new customers engaged in the new year without pushing constant discounts.

A simple and clear conversation about building a more stable ecommerce business.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Andrew Maff, Founder at BlueTuskr

Andrew Maff’s LinkedIn | BlueTuskr

Watch the full Youtube video here:

https://youtu.be/j0eAcX4lsi4

Takeaways:

• Diversification is essential for e-commerce brands.
• Brands should not rely solely on Amazon for sales.
• Understanding your customer acquisition channels is crucial.
• SEO can significantly enhance DTC and Amazon performance.
• Bootstrapping your DTC strategy can save costs.
• Providing value to customers is key for retention.
• Video marketing is effective for engaging younger audiences.
• Evaluate the return on investment for new marketing channels.
• Measuring overall marketing performance is vital for success.
• Q4 is a great time to collect data and new customers.

Chapters:

00:00 Introduction to Omnichannel Strategies

02:48 The Importance of Diversification in E-commerce

05:32 Understanding BlueTuskr's Unique Agency Model

08:32 Connecting Amazon and DTC for Unified Strategy

11:17 Generating Traffic Outside of Amazon

14:22 Bootstrapping Your DTC Strategy

17:20 Measuring Marketing Performance Across Channels

20:19 Customer Retention Beyond Q4

23:08 The Role of Video Marketing in E-commerce

25:45 Final Thoughts and Closing Remarks