The Broker Blueprint

On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success.

First up:

Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on:

• Why relationships (not AI) are the future of brokerage

• How to build trust with carriers and shippers

• Training brokers the right way

• Why paying carriers fairly drives long-term growth

• What new brokers are getting wrong — and how to fix it

Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on:

• Grit, resilience, and longevity in freight sales

• Building winning teams and culture in tough markets

• Leadership lessons from scaling through multiple market cycles

• What young brokers must understand to survive and thrive

This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it.

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