Episode 210 - Why African Female Founders Return 2.5X More Revenue | Adesuwa Okunbo Rhodes

Join Justin Forman in Lagos, Nigeria for an inspiring conversation with Adesuwa Okunbo Rhodes, founder and Managing Partner of Arura Capital. Adesuwa shares her journey from J.P. Morgan to building the first female-led private equity fund in Nigeria focused on female-founded, female-led, and female-focused businesses across Africa.

Key Topics:

Why Africa has the highest rate of female entrepreneurship globally (4x more than Europe) yet women receive only 2% of capital

How Arura Capital's $20M Fund One delivered top-quartile returns above global benchmarks while creating 205,000 jobs and $150M in value chain revenue

The $150 billion capital gap facing African SMEs and the arbitrage opportunity in overlooked founders

Digital transformation as Africa's leapfrog strategy - from embedded finance to B2B commerce platforms serving 150,000 retailers

Why now is the best time to invest in Nigeria despite (and because of) recent policy reforms

Powerful Quotes:

"To live life where it's only about you is a very, very boring life, I think. You really wanna be able to showcase legacy. You really want to be able to showcase how has it impacted that woman who would have never had access to capital if we didn't show up."

"Female founders actually generate more revenue than their male counterpart. For every dollar invested in a startup, a female founder returns 2.5 times more revenue than her male counterpart."

"If you're an investor that's allocating capital, you can no longer afford to ignore or avoid the African continent, because this is really where the growth in the next 30 to 50 years is gonna come from."

About Adesuwa: 

Adesuwa Okunbo Rhodes is the founder and Managing Partner of Arura Capital, a pioneering private equity fund investing in female-founded, female-led, and female-focused businesses across Africa. After a successful career at J.P. Morgan, she launched Arura in July 2019 to address the massive funding gap facing female entrepreneurs on the continent. Her Fund One raised $20M and has delivered top-quartile returns while creating measurable social impact across Nigeria, Ghana, and Côte d'Ivoire. Adesuwa was the first woman in Nigeria to raise over $10M for a private equity fund and is passionate about using capital redemptively to transform lives across Africa's value chains.