#2 Amazon Making the Cut & Esther Perbandt Part 2

In the second episode of Making the Startup Patrick continues the discussion with Esther Perbandt about her participation in the Amazon series Making the Cut and the effects on her fashion brand. They discuss her businessplan to calculate the amount of traffic, purchasers and hence parcels and logistics that could be expected after the launch of the show with millions of potential viewers. As well they talk about and describe their tasklist six months before the start of the show to be prepared in every department of a company like hers for the rush of an 8-digit amount of potential Amazon Prime viewers to turn into a Esther Perbandt customers. Listen here to podcast #2 and stay safe.

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