Personal Brand vs Company Brand: Which One Are You Really Building?

Should you build your business under your personal brand or your company brand?

In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build.

I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business.

In this episode of the podcast, I talk about:

• the real question behind personal brand vs company brand
• when a personal brand makes the most sense
• when a company brand creates more room to grow
• why a hybrid approach might be the sweet spot
• how to think about this as a business model decision, not just a branding one
• why complexity is expensive

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399

 

Want to be in episode 400 of the podcast? 

We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show.

 

Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast