The UFC Is Running Out of Time | Episode 474

2026-02-09

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The UFC looks strong on the surface — but behind the scenes, cracks are forming.From weak cards to heavyweight chaos, this isn’t the same machine anymore. Brendan breaks down why recent UFC cards feel different, why the heavyweight division is dangerously thin, and how the business decisions fans never see are catching up to the product.We get into:• Why the Apex era changed fan expectations• How Bare Knuckle FC is succeeding without competing directly• Jon Jones, the White House card, and what the UFC

The UFC looks strong on the surface — but behind the scenes, cracks are forming.

From weak cards to heavyweight chaos, this isn’t the same machine anymore.

Brendan breaks down why recent UFC cards feel different, why the heavyweight division is dangerously thin, and how the business decisions fans never see are catching up to the product.

We get into:

• Why the Apex era changed fan expectations

• How Bare Knuckle FC is succeeding without competing directly

• Jon Jones, the White House card, and what the UFC owes its legends

• Why heavyweight MMA used to matter — and why it doesn’t right now

• The difference between “dominant” and “complacent” promotions

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