Textile Waste Into Reusable Packaging : KIUD CEO Kaie Kaas-Ojavere

In this episode of Sustainable Packaging with Cory Connors, we dive into an innovative solution tackling two major environmental challenges: textile waste and packaging sustainability. Kaie Kaas-Ojavere shares her journey from the fashion industry to co-founding KIUD, a company transforming textile waste into durable, reusable packaging. She explains how KIUD’s material is created, its benefits for e-commerce and circular systems, and the company’s vision for scaling globally.

Kaie also discusses the challenges of textile recycling, the importance of controlled waste streams, and how KIUD’s boxes have already proven their durability in real-world use cases. With extended producer responsibility and packaging regulations on the rise, Kaie highlights why reusable packaging is gaining traction and how KIUD is leading the way.

Key Topics Discussed:

• Kaie’s background in fashion and why she pivoted to sustainability
• The origin of KIUD and its mission to repurpose textile waste
• How KIUD’s packaging is made and why it’s different from cardboard
• Benefits of reusable packaging for e-commerce and telecom industries
• Challenges in textile recycling and scaling post-consumer waste solutions
• Durability testing: boxes lasting 10–15 reuse cycles
• Printing options and branding considerations for KIUD packaging
• Future plans: expanding globally and improving material strength
• Business model for fashion brands: recycling + buy-back commitment
• Potential applications beyond packaging (industrial, hospitality, etc.)

Resources Mentioned:

KIUD official website: www.kiud.io
LinkedIn: KIUD Company Page
EU Packaging and Packaging Waste Regulation (PPWR)

Contact:

To learn more or request samples, visit www.kiud.io or connect with Kaie Kaas on LinkedIn.

Closing Thoughts:

Kaie and Cory emphasize the importance of creative solutions to reduce waste and promote circularity. KIUD’s approach demonstrates how innovation can turn industry byproducts into valuable resources, paving the way for a more sustainable future in packaging.

Thank you for tuning in to Sustainable Packaging with Cory Connors!

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