ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate

As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:

Tom Wentworth, CMO at Incident.io, got tired of doing the same stuff over and over, so he built AI agents to do it for him. Sales call summaries? Automated. Blog posts from discovery calls? Done in minutes. Battle cards? They update themselves.

He’s wiring together Slack, Notion, Zapier, Gong, and ChatGPT in ways that help his team move faster without adding headcount or complexity. There are no big declarations, just real systems that save time and don’t annoy people.

We talk about what’s working, what’s breaking, and how far you can push things without sounding like a robot. Also: cold plunges, prompt rage, and the Notion doc that’s 90 pages long.

🎧 Press play to hear how Tom stretches modern marketing ops with the right automation setup.

Links & Resources Mentioned:

• ⁠Incident.io⁠
• ⁠Gong⁠
• ⁠Zapier⁠
• ⁠ChatGPT⁠
• ⁠Notion⁠
• ⁠Slack⁠
• ⁠Common Room⁠
• ⁠Sanity CMS⁠
• ⁠11Labs (Voice AI)⁠
  

About Tom:

Tom is a high-growth SaaS marketing leader with experience across enterprise GTM and product-led models. He writes occasionally about tech marketing at⁠ tomwentworth.com⁠ and previously hosted the Scaleup Marketing podcast.

Follow Tom on ⁠LinkedIn⁠

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📩 Questions, feedback, or want to be a guest? Email: ⁠podcast@cybersecuritymarketingsociety.com⁠ 

Follow the Hosts:

• Gianna Whitver on ⁠LinkedIn⁠
• Charles Gold on ⁠LinkedIn⁠ 
  

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on ⁠our website⁠, main ⁠LinkedIn page⁠, ⁠Instagram⁠ page, or podcast ⁠LinkedIn⁠ page. 

See you in the next episode!