Welcome to episode 7 of The Enthusiast Lab!
In today's episode we have a special guest - Maddie Smith the Marketing Manager from La Vida Homes. We will be discussing the different types marketing strategies that builders use.
We deep dive into the 6 different types of marketing strategies used: finance orientated, promotions, celebrity endorsements, Master Builders & HIA awards, display homes and house and land packages and discuss how they're structured.
As a little reminder: Not all of these marketing gimmicks are bad – but it’s good to be aware of them and what they actually mean. Learn to read between the lines and ask a lot of questions!
That's it for today's episode!
We hope you found this topic helpful and helps you make a more educated decision on when you start looking into building. Don't forget to tune in next time for more interesting topics!
** Disclaimer: While we try to be as helpful as possible, this podcast episode should not be considered as professional or financial advice. It contains general information only and you should seek out professional advice for your own personal circumstances before making any financial decisions.
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Episode 39 - What Are Inclusions?
Episode 38 - Site Supervisors, Who Are They?
Episode 37 - General Business & Market Analysis
Episode 36 - Q&A 3
Episode 35 - Hawk Flooring
Episode 34 - How to Get Started Refresher
Episode 33 - Top Tips for Prestart - Part 2
Episode 32 - Top Tips for Prestart - Part 1
Episode 31 - Land Developers POV
Episode 30 - Build vs Buy
Episode 29 - Christmas Special
Episode 28 - Community & Client Events
E27 - Building in South Australia
Episode 26 - Siteworks 2
Episode 25 - Siteworks 1
Special Guest 6 - Cory Dumbrell
Episode 24 - Insights into a builder
Episode 23 - Q&A 2
Special Guest 5 - Tom & Celine
Episode 22 - 2020 Building Boom
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