Can You Really Make Money Investing in Art?

2026-03-19

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Welcome back to The Paul Morris Podcast, brought to you by Entrepreneur Media. In this episode, I sit down with Clare Baukham to explore a fascinating and often misunderstood investment category: art. Clare shares her unconventional journey, from trading options and working as a financial advisor to launching an art investment platform, and explains how high net worth investors are using art as a diversification strategy alongside traditional assets like stocks and real estate. We talk about how art funds work, how investors can buy shares of major pieces, and why some collectors believe art can provide alpha that is not correlated with the public markets. Clare also breaks down how experts identify emerging artists, how portfolios of artwork are built, and what it takes to spot value in a market driven by culture, scarcity, and expertise.

If you have ever wondered whether art can truly function as an investment, and how sophisticated investors approach it, this conversation offers a look inside a world most people never see.

*Clare Baukham*

Instagram: https://www.instagram.com/clarebaukham/ Website: https://www.clearwealthgroup.com/

*Connect with Paul*Instagram: https://www.instagram.com/paulmarkmorris/TikTok: https://www.tiktok.com/@itspaulmarkmorrisYouTube: https://www.youtube.com/@paulmorrispodcastFacebook: https://www.facebook.com/paulmarkmorris

*Presented by Entrepreneur Media & Money News Network*Entrepreneur Media: https://www.entrepreneur.com/podcastsMoney News Network: https://www.moneynewsnetwork.com

Timestamps

00:00:00 Art Investing Intro

00:00:36 Claire’s Unusual Path

00:01:58 Finance Career Breakthrough

00:03:05 Bel Air Moment Sparks Fund

00:04:43 Billionaire Blueprint PPP

00:05:45 Art Fund vs Real Estate

00:11:10 Portfolio Strategy Alpha

00:17:30 Shares Structure Liquidity

00:34:26 Beating the Market Myth

00:35:24 Real Estate Underwriting Edge

00:36:45 Back of Napkin Returns