Can Brainrot Be Art? Beeple Thinks So

In art right now, it's hard to avoid talking about Beeple. That, of course, is the alias of Charleston-based Mike Winkelmann, known to millions of followers for digital images that he makes and posts daily. These works give off the sense of a brain overdosing on memes—we're talking pictures of giant emojis and pop culture junk being worshiped in dystopian techno hellscapes, or melted versions of celebrities and politicians turned into grotesque monsters and killer robots.

Beeple first burst into the center of the art world conversation in early 2021 when his work Everydays, The First 5,000 Days hit the block at Christie's Auction House. Sold as an NFT, it was essentially a high-resolution digital image that compiled everything he had made in his first decade-plus of daily posting. It sold for a shocking $69 million, still one of the biggest prices ever for a work by a living artist, and it made Beeple a symbol of both the new respect and opportunity for digital artists and of critics' worst fears about a blockchain-fueled art bubble and the meltdown of taste.

While that digital art bubble did crash, Beeple survived and experimented with new media. One of his interactive video sculptures has only just closed at LACMA in Los Angeles, while a set of robot dogs with human heads that he created was the talk of the recent Art Basel Miami Beach art fair in December. His work inspires a lot of commentary, positive and negative, including from national critic, Ben Davis. But there is no doubt that his influence seems to be growing as both museums and galleries try to figure out how to court a new generation of digital natives.