297: Consumers Want Sustainable Wine—Here’s How to Be Seen | Marketing Tip Monday

Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details.

In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key.

Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet. 

Resources: 

• *** Tell Your Sustainable Story Online Course *** 
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Story Worksheet  

Vineyard Team Programs: 

• Juan Nevarez Memorial Scholarship - Donate 
• Online Courses – DPR & CCA Hours 
• SIP Certified – Show your care for the people and planet   
• Sustainable Ag Expo – The premiere winegrowing event of the year 
• Vineyard Team – Become a Member