Corinne Goble, CEO of the Association of Women’s Business Centers, shares how growing up in her family’s trucking company shaped her no-nonsense approach to leadership and impact. In this episode, she explains why nonprofits should be run with a for-profit mindset, how her organization helps women and veteran entrepreneurs access capital and scale, and why platforms like TikTok Shop are opening unexpected doors for the next generation of business owners. It’s a conversation about resilience, innovation, and turning small businesses into powerful economic engines.