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Transformation without analytics is just digitization. It’s the analytics that leads to transformation. In this episode of DATAcated on Air, host Kate Strachnyi talks with two leaders in fortune 500 companies. Jeff Niemen, Director of Data and Analytics Enablement at McDonald’s, and David Sweenor, Senior Director of Product and Solution Marketing at Alteryx, talk about the value of analytics combined with digitization. Listen to learn how McDonald’s and Ford applied these principles to increase their effectiveness in the market.
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