The NFL is handing the Super Bowl to CREATORS? The content distribution evolution

Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution?

In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next

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