Strategically Launching a Food Blog with Jessica Wine

The time, tech, tools, and strategy behind launching a successful food blog with Jessica Wine from Whisk & Wine.

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Welcome to episode 560 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Wine.

Strategically Launching a Food Blog with Jessica Wine

In this episode, we're chatting with Jessica Wine about what it really takes to launch a food blog from the ground up. Drawing from her background in the tech start-up world, Jessica shares all of the details about her launch process and why she intentionally built in a learning and development phase before ever hitting publish.

From branding and backend tech to time management and AI, this conversation is packed with practical insights for anyone preparing to start — or restart — a food blog the right way.

Three episode takeaways:

Building before launching — Jessica explains why she didn't rush to launch and instead focused on education, systems, and structure first. She shares how this upfront work helped her feel more confident and prepared once her blog went live.

Time vs. money decisions — Bjork chat with Jessica about how she evaluated when to invest money instead of time and how she decided what to outsource and what to keep in-house during the setup phase.

Tech, tools, and AI — Jessica shares the details behind how she approached the backend setup of her blog — including the tools she invested in from the get go. She also shares how she's incorporating AI into her recipe documentation processes to streamline her workflow.

Resources:

• Whisk & Wine
• Feast
• Asana
• Monday
• Grace + Vine Studios
• The Checklist Manifesto
• OpenClaw
• Grocers List
• Follow Jessica on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.