SBP 142: The PostPod - Music’s Marketing Revolution.

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Alan Cross and explore the evolution of the music industry, particularly in the context of technological advancements and the rise of AI. They discuss the challenges faced by new artists in a saturated market, the importance of mental and physical availability in marketing, and how nostalgia influences modern music.

The conversation also touches on strategies for breaking through in the industry and the future of music in an AI-driven landscape.

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LinkedIn: https://www.linkedin.com/company/sleeping-barber/

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Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

Takeaways

• AI is transforming the music industry in unprecedented ways.
• The shift from albums to singles has changed how music is consumed.
• New artists face immense competition in a crowded market.
• Mental and physical availability are crucial for marketing success.
• Nostalgia can be a powerful tool for modern artists.
• Breaking through requires innovative marketing strategies.
• The music industry is constantly evolving with technology.
• Artists today compete with both contemporary and historical figures.
• Understanding audience engagement is key for new artists.
• The future of music will be shaped by AI and digital platforms.

Chapters:

00:00 The Evolution of Music and Technology

02:26 Navigating the Modern Music Landscape

05:03 The Role of AI in Music Creation

07:28 Marketing Strategies for Artists

09:52 Nostalgia and Its Impact on Music

12:34 The Future of Music Consumption