Ep.4 - Adapt or die: the future of PR & comms in Asia Pacific

PR in Asia has some distinct characteristics that set it apart from other parts of the world. These include a variety of cultural differences, social media behaviors, and government relations, to name a few. As new tech like conversational AI emerges to change the very face of the industry, many PR pros may be wondering how best to adapt.

Our next guest has a unique vantage point on Asia’s comms space. Arun Sudhaman is CEO & Editor-in-Chief at PRovoke Media, formerly known as the Holmes Report. It’s an online media focused on inspiring PR professionals to deliver a competitive advantage with media ethics in mind and elevating the status of PR by demonstrating its business value and responsible practices. PRovoke does this through analysis, best practices, awards, and ethical evaluations. Chatting with Leighton Cosseboom, Head of Comms at AC Ventures and Co-founder of C2 Media, Arun shares his journey to date and views on where the PR industry is likely going in APAC.

C2 Media is the parent company of ContentGrow, a managed talent network for brands and publishers seeking high-quality freelance writers and journalists worldwide (book a discovery call). It also runs Content Collision, Indonesia's top-of-mind PR firm for tech companies and venture capital firms.