Don’t Be Boring: TOV Furniture Founder Chaya Krinsky on Building a Cult Brand

2026-08-18

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She started with $2,500 and three kids at home - and built one of the most recognizable women's furniture brands in the country.This week I'm sitting down with Chaya Krinsky, Co-Founder, Creative Director, and Lead Designer of TOV Furniture. Before any of this, Chaya was a preschool teacher for ten years. Then she stepped into her husband's furniture startup during a recession - and helped turn it into a cult brand that women across the country are genuinely obsessed with.We talk about the pivot that changed...

She started with $2,500 and three kids at home - and built one of the most recognizable women's furniture brands in the country.

This week I'm sitting down with Chaya Krinsky, Co-Founder, Creative Director, and Lead Designer of TOV Furniture. Before any of this, Chaya was a preschool teacher for ten years. Then she stepped into her husband's furniture startup during a recession - and helped turn it into a cult brand that women across the country are genuinely obsessed with.

We talk about the pivot that changed everything, what it actually takes to build a business with your spouse, navigating a male-dominated industry as a woman who refuses to be underestimated, and what it means to create something people don't just buy - they feel.

This one is for every woman who has a big idea and cant see the path through.

This Episode is sponsored by Recollection Brand.Clothing you will wear. and rewear.

Follow: ⁨@RecollectionBrand⁩

Shop: recollectionbrand.com

Follow Chaya: @chayaxkrinsky & @tovfurniture

Sponsorships & Inquiries:@podbypen | podbypen@gmail.com

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